Digital Marketing
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Digital marketing is a process of creating, delivering and managing an integrated set of promotional activities that use the internet, mobile devices and other digital technologies to reach and engage customers. Digital marketing helps companies create their brand and differentiate themselves from competitors. It is also known as electronic marketing, web marketing, e-marketing, online marketing or Internet marketing.
Advertising is a form of digital marketing that utilizes interactive media including websites, mobile apps, social media and search engine optimization (SEO) to promote goods and services to consumers. Advertising is differentiated from public relations in that an advertiser pays for and controls the message. On the other hand, public relations attempts to generate coverage of an event or topic by increasing the exposure of both the sponsor/client and the firm itself.
Marketing management is a process whereby an organization uses various strategies to establish customer relationships with its target market. Marketing management can be considered a umbrella term for all things related to improving sales productivity through planning activities that are designed to create targeted audiences for commercial products or services by using different communication channels like television advertisement, radio commercial advertising etc., which ultimately leads to generating sales leads and converting them into customers at appropriate point in time.
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