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Showing posts from January, 2023

Recalibrating assumptions on AI

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Recalibrating assumptions on AI I. Introduction Artificial Intelligence (AI) is becoming increasingly pervasive in our lives, from personal assistants on our smartphones to autonomous vehicles on our roads. However, our assumptions about AI may not always align with reality. Many people believe that AI is infallible and unbiased, capable of replacing human intelligence and decision-making, and ultimately beneficial for society. These assumptions, while understandable, are problematic and can have unintended consequences. In this article, we will explore why these assumptions are flawed and how we can recalibrate our understanding of AI to prioritize responsible development and deployment. We will examine the potential biases in AI, the importance of human input in AI decision-making, and the ethical implications of AI on society. By acknowledging the limitations of AI and taking responsibility for its impact, we can shape a future where AI is developed and deployed in a way that benefi
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Digital Marketing

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Digital marketing is a process of creating, delivering and managing an integrated set of promotional activities that use the internet, mobile devices and other digital technologies to reach and engage customers. Digital marketing helps companies create their brand and differentiate themselves from competitors. It is also known as electronic marketing, web marketing, e-marketing, online marketing or Internet marketing. Advertising is a form of digital marketing that utilizes interactive media including websites, mobile apps, social media and search engine optimization (SEO) to promote goods and services to consumers. Advertising is differentiated from public relations in that an advertiser pays for and controls the message. On the other hand, public relations attempts to generate coverage of an event or topic by increasing the exposure of both the sponsor/client and the firm itself. Marketing management is a process whereby an organization uses various strategies to establish customer r
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